No Products in the Cart
The book about design ideation methods
Ask designers how they create ideas, and the answer is: 'in a brainstorm' or 'a moment of inspiration.' How ideas come to life is often hard to grasp. It's a black box.
This book teaches six methods to create ideas. Practical mindsets designers can learn to proactively generate ideas, speed up the process, with diversified results. The book starts with the full design process, placing ideation at the center.